search engine optimisation (SEO)
Search Engine Optomisation (SEO), or…the art of improving your rankings within Google, Yahoo, Bing etc.
The text on your site differs from anything you might have elsewhere. Its purpose is twofold: before your site can begin to engage with your customers, it needs to be easily found. Certainly your web text is important, but there are other programming factors to take into consideration for improving or enhancing your search rankings. Another contribution to your positioning is the inclusion of links and social media integration with your site.
Social media offers a fantastic opportunity to increase traffic to your site, add substance to your services and build relationships with your customers. Best of all, it’s FREE. Over time, a consistently and well managed social media presence can help build an intricate system of links to boost your search engine rankings and enrich your business with valuable market knowledge. LinkedIn, Facebook, Twitter are the most popular platforms, but there are others too. Each has different strengths, so it’s wise to pick your channels carefully: I can assist with your choices and work with you to extract the best results.
SEO operates on an ever-changing playing field, so it’s a good idea to review your status on a regular basis, ensuring your customers don’t have to dig deep to find you.
Of equal importance to the textual content on your site is your choice of photography, since this supports the written communication and informs perceptions of your brand and your market.